'Sustainable' beef questioned

Matthew Cawood
Updated December 17 2015 - 2:30pm, first published January 18 2014 - 4:00am
McDonald's move to seek "verified sustainable beef" has raised many questions over the definition of sustainable beef.
McDonald's move to seek "verified sustainable beef" has raised many questions over the definition of sustainable beef.

MCDONALD'S announcement that it will start seeking "verified sustainable beef" for its global operations in 2016 raises many questions, but few answers.

Matthew Cawood

National writer for Fairfax Agricultural Media.

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